IMDES 2025 Brand Identity Process

Edo Tirtadarma

Edo Tirtadarma Universitas Multimedia Nusantara

Abstract

IMDES 2025: A Revitalized Identity for an Academic Conference IMDES 2025, an academic conference organized by the Visual Communication Design program at Universitas Multimedia Nusantara (UMN), is introducing a new identity. This revitalization is driven by a fresh spirit, centered on three core principles: Collaborative, Innovative, and Technology. The conference requires a new visual identity to establish a distinct positioning and image within the context of scholarly gatherings. The logo design process for IMDES 2025 adhered to Alina Wheeler's brand identity methodology, encompassing five key steps: Conducting Research, Clarifying Strategy, Designing Identity, Creating Touchpoints, and Managing Assets. The new IMDES identity utilizes a wordmark brandmark approach, achieved through typographic modification. The resulting logo successfully embodies the new core values, spirit, image, and positioning for the IMDES 2025 conference.

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Author Biography

Edo Tirtadarma, Universitas Multimedia Nusantara

Edo Tirtadarma is a distinguished educator with a robust background in the creative industry, specializing in Design, Layout, Typography, Branding, and Advertising. He honed his expertise over five years in the professional creative sector before transitioning to academia. Edo then served as a lecturer at Universitas Tarumanagara for three and a half years, sharing his practical knowledge and industry insights with students. Since 2018, he has been a dedicated faculty member at Universitas Multimedia Nusantara, where he continues to inspire and educate the next generation of designers. His extensive experience in both industry and academia makes him a valuable asset in the field of design education.