IMDES 1st Generation Visual Identity & Collateral Implementation

Frindhinia Medyasepti

Frindhinia Medyasepti Universitas Multimedia Nusantara http://orcid.org/0009-0001-8648-1946

Abstract

IMDES 2020 is an international scientific conference initiated by the Visual Communication Design Program at Universitas Multimedia Nusantara. This conference is intended for researchers working in both academic and professional (industry) fields. As the first event of its kind with international scope organized by the program, it required a strong and representative visual identity that could encapsulate the spirit and vision of IMDES. This identity was built upon three core keywords: innovation, technology, and design. To fulfill this purpose, the visual identity was developed using the branding design methodology proposed by Alina Wheeler. Her framework comprises five essential stages: Conducting Research, Clarifying Strategy, Designing Identity, Creating Touchpoints, and Managing Assets. By following this structured approach, the resulting identity was able to effectively convey IMDES’s values and objectives. The final visual identity is a combination of Wordmark and Pictorial Mark, symbolizing both the intellectual clarity and visual innovation that define the conference. The design ensures consistency across all collateral materials and communication platforms, enabling IMDES to be recognized as a credible and professional international scientific event. The integrated visual system also reinforces the identity’s coherence in both digital and physical media, contributing to the establishment of IMDES as a reputable brand within the global academic and design community.

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Author Biography

Frindhinia Medyasepti, Universitas Multimedia Nusantara

For the past 5 years, Frindhinia is a full-time lecturer at the Faculty of Art and Design at Universitas Multimedia Nusantara, and also serves as Final Project Coordinator in the Visual Communication Design study program. She has a strong background in corporate brand development, brand activation, UI/UX, and currently emphasizing her academic research in the field of human-computer interaction and emotional design aspects of interactive media implementation. She earned her Bachelor degree from Trisakti University, majoring in Visual Communication Design, followed by Magister degree majoring in Master of Multimedia Production from Fachhochschule Kiel in Germany. Prior the years before joining as a full-time lecturer, she spent 3 years of independent work in Kiel and Berlin, during Magister study, followed by 7 years of experience working her career in the hospitality industry, specializing in brand development, web design, AV production, environmental graphic design, as well as graphic design in general.