An Entertaining and Interactive Campaign as a Solution for Those Who Have Been Diagnosed with Obesity: Now’s the Time for Move for Love

Abstract

In today's society, many believe that being overweight is something to be accepted rather than addressed, often in the name of self-love. However, our initiative encourages individuals to embrace true self-love by taking steps to improve their health through engaging challenges in our app. Targeting young urban women aged 17-24 who are interested in fashion and may misunderstand body positivity, our campaign provides motivation to take action toward a healthier lifestyle. We utilize social media platforms such as Instagram, TikTok, and YouTube for digital outreach while also organizing offline workshops and festivals. Our campaign runs from January 4 to March 6, aligning with the spirit of new beginnings. A key highlight is our 30-day challenge program, where users complete daily quests to earn points, with top participants receiving rewards at our festival. By combining motivation with gamification, we help individuals take the first step in prioritizing their well-being.