CANTARA Packaging Design and Structure

Abstract

Cantara is a premium aromatherapy candle brand that encapsulates the rich cultural and floral heritage of the Indonesian archipelago. This project explores how scent, storytelling, and aesthetics can merge to create an immersive sensory experience through product and packaging design. Using a user-centered and culturally embedded design approach, Cantara integrates traditional elements with modern elegance. The research highlights the conceptualization, development, and execution of both the visual identity and packaging structure of Cantara, especially through its main variant, “Crown of Mengwi.” The final result is a design that resonates with a target market of culturally conscious, wellness-driven individuals seeking luxury with meaning.