Destination Branding Design Pasir Eurih Tourism Village

Abstract

Pasir Eurih Village possesses significant tourism potential due to its rich natural landscapes, historical heritage, and vibrant local culture. However, limited infrastructure and ineffective promotion have hindered the full utilization of this potential. This study aims to design a destination branding strategy that can enhance Pasir Eurih Village's appeal as a cultural tourist destination. The design methodology used is a qualitative method involving direct observation by visiting Pasir Eurih Village, studying existing tourist villages in Indonesia, and destination branding designs abroad. Interviews were conducted with branding expert, traditional leaders, small business owner, and tourists in Pasir Eurih Village, as well as distributing questionnaires to the target audience. The result of this design is a Graphic Standard Manual (GSM), which serves as a visual branding guide to Pasir Eurih Village. This GSM includes visual elements such as logos, colors, typography, and promotional media application across various digital platforms. The conclusion of this design indicates that a well-structured destination branding approach through the GSM can increase the village's visibility, attract more tourist, and support local economic growth through sustainable tourism.