Analisis Distribusi Film The Architecture Of Love Yang Telah Mencapai Satu Juta Penonton Dan Melanjutkan Ke Festival Film Internasional

Abstract

This study analyzes the distribution strategy of the film The Architecture of Love (2024), which combines a commercial theatrical release through the Cinema XXI exhibition network with non-commercial circulation on the international festival circuit, such as Balinale. Starting from the achievement of more than one million cinema admissions, this research examines how different distribution pathways are utilized by the producers to simultaneously pursue economic profit and enhance artistic credentials. The study employs a qualitative case study approach using document analysis of promotional materials, posters, media coverage, and literature on the marketing mix and film festival ecosystems. The findings show that integrating commercial and non-commercial distribution enables the film to expand its market reach, strengthen the brand image of the filmmakers, and open opportunities for longer circulation at the global level.