FRAGMENT

Pendekatan Budaya Visual Dalam Melihat Gambar Bergerak

2026-04-10T12:48:03+00:00

Everyday life in the modern world is presented through screens in the form of images. One medium for conveying these images is moving images. In 2025, moving images dominate global data traffic, accounting for 53.72% data traffic. Therefore, it is important to be able to examine more deeply what is actually seen in the images scattered throughout everyday life. The study of these images will be closely related to the terminology of visual culture. This article will discuss the definition and approach of visual culture as a strategy for viewing moving images through a review and study of literature on related themes. The findings demonstrate a connection between moving images and visual culture, forming a connected cycle of processes that express everyday life through visible and invisible cultural aspects. This study has scientific implications in the form of offering a range of approaches that can be used to view moving images from a visual culture perspective.

Analisis Regulasi Sensor Terhadap Distribusi Film Impor Di Malaysia: Studi Kasus Film Siksa Kubur

2026-04-10T12:55:23+00:00

Cross-border distribution broadens a film’s reach but often collides with censorship regimes, cultural norms, and legal frameworks. This study examines how Malaysian policy shaped the distribution of Siksa Kubur (Joko Anwar), which was retitled Siksa and shortened. The research problem asks how Malaysia’s censorship mechanisms and sociocultural context drive content modifications and release strategy. Using a qualitative case-study design, we compare Indonesian–Malaysian regulations, analyze official Lembaga Penapis Filem (LPF) guidelines, conduct interviews with the producer/director, and review Malaysian paratexts (posters, merchandise, tickets). Findings indicate stringent oversight on religious matters: although Islamic references are widely accepted, the horror genre’s visual and narrative tropes are considered sensitive, prompting edits and reframing. We conclude that regulatory compliance coupled with paratextual adjustments enabled theatrical exhibition in Malaysia while mitigating potential controversy and audience resistance.

Perancangan Shot Untuk Menunjukan Hubungan Antar Tokoh Dalam Film Animasi Pendek Juna Juno

2026-04-10T12:48:03+00:00

Animation as a medium can be used to tell stories that are emotional and close to the experience of the audience. One of the stories is sibling relationships. Shot design in storyboard becomes and important aspect that is made so stories are properly conveyed from the pre-production stage. In the short film Juna Juno, the siblinghood between twins Juna and Juno went through a dynamic relationship that changes from time to time. Through its shot design, the author uses composition, shot types, and camera movement to show the siblinghood between Juna and Juno. The author shows the difference and development in Juna and Juno’s relationship through the use of 2 shots where they are close and when they are distanced. The use of these elements in shots are meant to show the relationship that is felt by the audience.

Engagement Netizen Pada Konten Promosi Instagram Akun Serial Santri Pilihan Bunda

2026-04-10T12:48:03+00:00

This research analyzes audience engagement with Instagram content on the Santri Pilihan Bunda series account using the Elaboration Likelihood Model (ELM) and Theory of Reasoned Action (TRA) approaches. The study employs a descriptive qualitative method to explore audience engagement through likes, comments, and views, supported by a literature review and interviews with the social media team at Screenplay Films. The results show that the elements of positive attitude, subjective norm, and intention in the TRA significantly influence audience engagement. The ELM approach reveals that the central route attracts audiences through relevant story elements, while the peripheral route relies on visual appeal. These strategies contribute to fostering deep engagement and strengthening audience loyalty to the series.

Perancangan Color Script untuk Menunjukkan Perasaan Cemas pada Animasi Weeping Wings

2026-04-10T12:48:03+00:00

Sexual violence has a profound negative impact on a person's psychology that leaves a lasting impression. The impact felt by the victim can be anxiety. Several animation components can emphasize changes in character emotions when shown to the audience, one of which is color. In this paper, through observation, the author chooses the topic of discussion of color script design to show feelings of anxiety in the Weeping Wings animation. The author uses theories in color script design such as HSV, color psychology, and theories about light direction. Through research conducted, colors such as green and yellow can cause anxiety in films. The author hopes that writing this report can provide a more detailed view of the author's final assignment.

Penerapan Time Loop pada Struktur Cerita Film Pendek Parade Si Rambo

2026-04-10T12:48:03+00:00

This research was conducted to support the writing of the script “Over the Rambo”, in which the main character experiences erectile dysfunction and become trapped in a Time Loop after drinking the urine of his horse, Rambo. The Time Loop actually intersects with the Three-Act narrative structure. Time Loop theory “temporarily stuck in a (lousy) day” by Matthias Bru?tsch and the Three-Act Structure theory by Syd Field are used in this research. After applying these theories in writing the script “Parade Si Rambo”, it is found that Loop 3 occurs in scene 10C which is positioned precisely at Plot Point One, Loop 4 occurs in scene 10D-10E which is align with the Midpoint, Loop 7 occurs in scene 11-12 which corresponds to Plot Point Two; and scene 13 which corresponds to the Climax in the script “Over the Rambo”.

Perempuan dalam Bingkai Patriarki: Kajian Budaya Visual dan Teori Male Gaze pada Film Exhuma (2024)

2026-04-10T12:48:03+00:00

The film Exhuma (2024) presents a mystical narrative and visual Korean horror that not only carries a supernatural theme, but also contains the construction of gender myths that represent female stereotypes in a patriarchal culture. This article analyzes how feminist myths are visually displayed in several key scenes in the film, including seating positions on airplanes, grave-digging rituals, and the characterization of the main female character as passive and submissive to male characters. Using Roland Barthes' myth theory and visual culture as an approach, this paper analyzes how the representation of women in the film shapes and reproduces traditional feminine myths such as purity, powerlessness, and dependence on men. The method used is visual semiotic analysis with data in the form of film scene clips. The results show that Exhuma indirectly maintains the narrative of patriarchal myths in a mystical culture.

Penerapan Visual Storytelling Dinamika Sibling Rivalry dalam Environment Film Animasi Pendek Juna Juno

2026-04-10T12:48:03+00:00

Designing an environment for film and animation becomes an effective method to communicate a story without using words nor dialogue. The room environment design for the animated short film Juna Juno is used to showcase sibling rivalry dynamic between the pair of twin siblings, Juna and Juno. Dynamics refers to a bond system that connects and affects those around. Sibling rivalry dynamic or sibling rivalry in twin children are started with a few factors and affected the environment they lived in. There are four dimensions to sibling rivalry, ranging from closeness/warmth, power/relative status, conflict, and rivalry. Sibling rivalry dynamic in the character Juna and Juno are shown in their environment through the designing of visual layout, room division, including design and distances between properties. This paper examines the designing room environment to show sibling rivalry dynamic between the character Juna and Juno in closeness and strandedness from time to time in the animated short film Juna Juno through visual storytelling.

Analisis Distribusi Film The Architecture Of Love Yang Telah Mencapai Satu Juta Penonton Dan Melanjutkan Ke Festival Film Internasional

2026-04-10T12:48:03+00:00

This study analyzes the distribution strategy of the film The Architecture of Love (2024), which combines a commercial theatrical release through the Cinema XXI exhibition network with non-commercial circulation on the international festival circuit, such as Balinale. Starting from the achievement of more than one million cinema admissions, this research examines how different distribution pathways are utilized by the producers to simultaneously pursue economic profit and enhance artistic credentials. The study employs a qualitative case study approach using document analysis of promotional materials, posters, media coverage, and literature on the marketing mix and film festival ecosystems. The findings show that integrating commercial and non-commercial distribution enables the film to expand its market reach, strengthen the brand image of the filmmakers, and open opportunities for longer circulation at the global level.

Pergeseran Konsep Perempuan Dalam Iklan Morinaga Masa Depan Tahun 2025

2026-04-10T12:48:03+00:00

Morinaga’s advertisement titled “Future” is a promotional medium depicting the relationship between mother and child, emphasizing the important role of a mother. The uniqueness of this advertisement lies in its presentation of the mother as the determinant of her child's future. This study aims to reveal the perspectives shaped by the visual representations in Morinaga's “Future” advertisement and their impact on the audience's views of women's position in the family structure. Studies on the representation of women in advertisements often show that women are marginalized and only used as symbols to support male power. This study uses a qualitative descriptive method with The Gaze theory to examine and interpret how the visual meaning and representations in advertisements shape certain views of women. The results of the analysis show that advertisements visually represent social constructs based on patriarchal values, where women are shown only in limited roles in the domestic sphere.

Visualisasi Duka Melalui Rancangan Artistik Film The House of Lost and Found

2026-04-10T12:48:03+00:00

This study examines the role of set and property design as a visual medium to represent the early stage of grief experienced by the character Raka in the short film The House of Lost and Found. Employing a qualitative practice-based approach, the research integrates theories of mise-en-scène, set and property design, and grief—particularly the denial stage and the concept of continuing bonds. The design process included script analysis, development of visual concepts, and implementation within emotionally significant domestic spaces, namely the mother’s bedroom and the kitchen. The findings indicate that meaningful objects, wooden materials, and subdued color palettes effectively convey the psychological state of a character who maintains symbolic attachment to a deceased figure. This study demonstrates that artistics plays a crucial role in constructing emotional narratives and serves as an effective means of visualizing psychological conditions in film.

Penerapan Konsep Intellectual Montage untuk Menciptakan Dramatic Irony pada Film As The Wind Blow

2026-04-10T12:48:03+00:00

Meaning in film can be conveyed through various methods, one of which is editing techniques. Intellectual montage is an editing technique that combines two or more contrasting images to create a specific meaning. In the short film As the Wind Blows, intellectual montage is used to create dramatic irony in Scene 12 and Scene 13 (A, B, C). In these scenes, Abyan listens to a voice note from his mother while recalling happy moments with her, although in reality she has already left him. This study discusses how the application of intellectual montage combines different images within a scene to construct new meaning. The practice-led research method is used in this study to strengthen the analysis and creative outcomes. Overall, this technique effectively builds dramatic irony in most scenes. However, in Scene 13C, the visual contrast is less strong, requiring additional sound elements to clarify the intended conflict of meaning. Thus, the application of intellectual montage is proven to be effective in creating dramatic irony in the short film As the Wind Blows.

Perancangan Gerak Tubuh Tokoh Dalam Memvisualisasikan Confidence dan Insecurity Melalui Karya Animasi 3D “The Seemstress”

2026-04-10T12:53:23+00:00

Animation is a powerful medium for conveying emotions, messages, and stories through dynamic and imaginative visuals. Among various animation techniques, 3D animation stands out for its ability to depict detailed environments and complex character expressions. This allows for more nuanced portrayals of psychological issues, including insecurity. In the short 3D animated film The Seemstress, body movement plays a crucial role as a nonverbal communication tool to visualize the emotional state of the main character, Safiya, who experiences self-doubt due to external criticism. This study focuses on how character animation can reflect psychological themes by applying fundamental animation principles—particularly timing, slow in and slow out, and follow through and overlapping action of Safiya’s— which is directed to two shots, Scene 1 Shot 13 and Scene 2 Shot 7, to emphasize emotional depth through gesture and facial expression. By analyzing two selected shots from the film, this research highlights how open and closed body gestures can symbolize confidence and insecurity respectively. Through this approach, the study aims to design character movement that authentically reflects insecurity while also identifying key animation principles that support expressive visual storytelling. This research serves as a reference for animators, especially those exploring themes of self-esteem and body image in a psychological context.