International Conference of Innovation in Media and Visual Design

UI design development for informative mobile game about light pollution

2021-07-12T20:35:00+00:00

Light pollution has been an environmental concern in Jakarta and surrounding cities. Despite the negative consequences, Jakarta residents have low to non-existent awareness about light pollution. To raise awareness, the development of an informative mobile game with the title MA’LAM is proposed. As one means to develop an ideal gaming experience, User Interface (UI) needs to be developed with usability and aesthetic approach. To implement UI design successfully, a suitable user-centric design method is required. Therefore, Design Thinking was used to develop MA’LAM’s UI design as part of User Experience (UX) development process. With a usable and aesthetically pleasing UI, message and information about light pollution could be conveyed through a positive gameplay interaction.

Creating a visual destination brand design for Kotagede’s cultural heritage

2021-07-12T20:34:59+00:00

Kotagede is one of six cultural heritage areas in the Special Region of Yogyakarta, located 6 kms from the center of Yogyakarta city, and the centerpiece of Yogyakarta and Solo. In 2019, CNN International added Kotagede to a list of the 13 most beautiful towns in Asia. The uniqueness and historical and cultural heritage of areas in Kotagede’s make it a potential tourist destination. However, Kotagede does not have any visual identity that projects it as a unique tourist destination and historical witness of the Islamic Kingdom of Mataram. This study used Morgan, Pritchard and Pride’s methods to develop a destination brand and visual identity for Kotagede. By developing this visual identity design, the authors aim to push Kotagede’s image as a historical and cultural destination that may be popular among tourists such that it can have an impact on the tourism and economics sector of Kotagede.

Which is The Main Concept of Old-Banten Area Development, to be A Cultural Heritage or Not?

2021-07-12T20:34:58+00:00

Old Banten Area is historical tourism in Indonesia with tangible cultural heritage. It was the Banten Sultanate center that ever has the largest settlement and monopolized the trade in Southeast Asia. In 2017 Old-Banten set as a strategic provincial tourism area that excelled in the cultural sector. The program has taken the implementation progress then even get criticized by several parties which one of them written by the Chairman of IAI Banten. The development process has shown the characteristics transformation as opposite with the revitalization term. Based on those critics, the research overviews the characteristics of Old-Banten Area as a cultural heritage and the current cultural tourism development process through interpretive-historical method. The results might be used as an initial framework to understand the importance of place identities preserved in the concept of Old-Banten Area development.

Designing Social Campaign for The Usage of Travel Insurance

2021-07-12T20:34:57+00:00

With the current growth of traveling in Indonesia, the needs of travel insurance are very important for every traveller since there are a lot of risks that could happen anytime while traveling. Unfortunately, the number of travel insurance usage in Indonesia is still very low. 52.2% respondents of the research never use travel insurance before. The proportion of travel insurance is only about less than 10% of total national’s insurance premium. In this report, the author will design how to communicate the increasement for the usage of travel insurance for traveller through social campaign and to design the visual that show the bad possibilities that could happen without a travel insurance through social campaign. The author has collected data by doing interviews, questionnaire, and Focus Group Discussion. By designing this project, the author hopes that the literacy and penetration of the travel insurance will increase.

Prevention and counter measure of iron deficiency anemia social campaign design for teen girls

2021-07-12T20:34:56+00:00

Anemia is a condition in which the body lacks red blood cells. This condition can affect anyone; however, women are more vulnerable to experience it. The period of growth requires an adequate intake of iron for physical development, especially when experiencing puberty teenage girls experience menarche which increases the body’s intake of iron. One in three young women in Indonesia is prone to anemia. Unfortunately, although the results of the questionnaire stated that many people already knew the term, there were still many young women who only knew the symptoms. Therefore, young women who do not know the dangers and effects of anemia consider it trivial and do not prevent anemia. This can be ascertained through the program that has been held by the government. The results of the program stated that only 2% of young women who received blood tablets consume them. “Sekar” is a social campaign focused on the prevention of anemia. It is designed to communicate in a way that resonates with the needs and interest of teen girls. To do so, the campaign talks about achievement and the future. Visually, the campaign shows the potential of teen girls as a seed that will bloom, where anemia is a limit to productivity in achieving a bright future.

A Social Campaign Design "BERAKSI" to Prevent the Transmission of Disease Through Physical Contact with Babies

2021-07-12T20:34:55+00:00

Babies often make people around them “melt” and become targets to be held and kissed by relatives, family friends, and even strangers. When holding and kissing a baby, people often do not realize that they carry viruses or bacteria that can harm the baby because the baby’s immune system is still underdeveloped. This project designed to encourage parents to refuse physical contact with their babies to prevent the transmission of a disease.

Destination Branding Semarang Chinatown as a Cultural Heritage Site

2021-07-12T20:34:53+00:00

Semarang Chinatown area is one of the historical sites of Ancient Semarang Heritage City where there are cultural relics in store. Consisting of, viz.: architecture, food, stories, and environment that’s prominent with a Chinese family style atmosphere. Ironically, numerous cultural assets contained in the Semarang Chinatown Area are less celebrated unlike Semawis Night Market since people envision the area Semarang Chinatown only has it as its prime and foremost attraction. People's awareness to to other cultural and historical assets is immensely minimal. Therefore, through this Final Project the writer has chosen to fathom this issue and to come up with a solution. By establishing a brand new and fresh visual identity, the author wishes to be able to introduce Semarang Chinatown Area as an integrated cultural historic area to a wider-reaching audience to array a large selection of richness of philosophy, culture, and value that will not only enrich the knowledge of visitors but also to entertain them with some aesthetic pleasure.

Campaign Design About Oxybenzone and Octinoxate-Based Sunblock Hazards for Survival of Coral Reefs in Bali

2021-07-12T20:34:52+00:00

The condition of coral reefs in several locations in Indonesia is indeed in critical condition and the impact of damage continues to grow every year. Sunscreen, which is one of the mandatory requirements used for skin protection to prevent sunburn, has dangerous substances oxybenzone and octinoxate, causing unconscious damage. Substances in sunscreens make coral reefs lose their adaptability to climate change which also damages coral reefs and prevents the growth of coral reefs. This topic is important because coral reefs have many ecological, social and economic influences and benefits that are very useful for life. Therefore, it is necessary to design a campaign that is made with the aim that this topic can increase awareness of campaign targets and readers with information that can be accounted for so that the risks of damage to coral reefs can be reduced. This design is carried out through the process of collecting data, formulating strategies, thinking ideas, designing visuals, and applying them to campaigns.

Designing an Informative Pop-Up Book about Microplastic Particles for 8-13 Years Old Children

2021-07-12T20:34:51+00:00

It is undeniable that the use of plastic, especially disposable plastic has become a part of an everyday life of a human. In Indonesia, the waste management is still at its minimum point and unbalanced to the amount of plastic consumptions. Government stated that schools around Indonesia still need education regarding waste. The importance of providing education about plastic and waste from an early age can help educate the children in order to raise their awareness about the use of plastic wisely. Based on the research that has been done, the target readers ranging from 8-13 years old doesn’t know yet the harmful effect of what plastic can cause. Pop-up book is the chosen media in order to facilitate the distribution of information, the book is packed with interactive pages, making it easier for children to remember what they see when they are directly involved on a media.

Signage Design for People with Visual Impairment at Commuter Train Station

2021-07-12T20:34:50+00:00

The commuter train is one of the mass transportations that connect several regions around Jakarta, these regions were Bogor, Depok, Tangerang, and Bekasi. The user and the train station with all of the facilities within it are the aspects that relate to commuter train mobility activities. In practice, there are still problems relating to facilities for users with disabilities that haven’t optimally functioned, including signage that designed for users with disabilities at commuter train stations. A special approach is needed to gain insights from users with disabilities related to their experience and needs that can be processed into consideration when designing signage in the commuter train station area so that they are able to overcome the problem that they encountered when using the facility.

Brand Rejuvenation Design of Kecap Banteng

2021-07-12T20:34:49+00:00

Nowadays in this growing era, every company try to create innovative and creative things to attract millennials generation. Today situation makes business people try to reach millennials generation as their target market. Kecap Banteng is one of local product located in Cirebon, Indonesia. They had long history and still survive, even the rapid competition makes them almost collapsed in a few past years. Brand rejuvenation is one of branding activity to refresh old brand which is sick and almost die. The first strategy of brand rejuvenation is to refresh the brand identity to increase omset and income also refresh the brand equity of Kecap Banteng. Writer lift up this phenomenon and choose this topic with titled “Brand Rejuvenation Design of Kecap Banteng”. Writer hopes this brand rejuvenation could lift brand equity of Kecap Banteng in this era, compete with competitor and be the top-of-mind brand in Cirebon.

The Relationship of Music-Sound, Technology and Internet

2021-07-12T20:34:47+00:00

Nowadays, music creation, collaboration, and publication are easier because of technology. Most young generations have sent music data, made, sold, bought music files on the internet. This changed music processes certainly resulted in different outcomes. Listening and creating music by new means, can change music itself. Technology has simplified tools, and the internet has simplified the distance. But new problems and questions have been found. How were the internet and technology influenced the quality of music, music creator, music appreciator and the form of music. The aims of this research to determine the relationship between music, technology, and the internet, through behavior of the young generation. This study was qualitative research that used observations and unstructured interviews. In subsequent observations, participant-observer was chosen as an advanced research method to better understand existing phenomena. The result of observations and interviews were interpreted, then presented descriptively. This research used theory by Don Ihde that technology has three characteristics (1) material (2) used (3)relationship of human and tools. The result of this research is internet influenced music quality and human appreciation. Technology changed the way humans create music.