Application of Hashtag as a Strategy for Social Movement in Millenials

Abstract

The word social movement is very familiar to be heard, these activities occur both in real life and online life, as in social media. Social movements have a close relationship with advertising strategies because the social movement aims to change the paradigm or mindset. This is very influential on the millennial genera­tion, because they play a very large role in the development of advertising in the world. Creative mindset, dynamic behavior and proficiency in utilizing technology. One social movement that is often used is hashtag. With the hashtag, it makes it easier for the millennial generation to support social movements anywhere. They can search for information through hashtag, the more people use hashtag, the issues raised can be more attention by the wider community. Through this Journal, advertising strategies will be discussed behind the strong influence of hashtag on social movements.

Keyword : advertising strategy; social movement; hashtag; millennial