Self-Storytelling Phenomenon in Social Media

Abstract

In this era of technology, the emergence of social media affects people behavior, They can make their self- storytelling using some features in social media to shows their existence, achievement, and happiness in life. These people include filmmaker.

If in the past every filmmaker was only seen behind the scenes, now they can show their activities through photos and videos (moving images) in public. Therefore this paper aims to find out whether or not this self-storytelling phenomenon is also expe-rienced by filmmakers in Indonesia. The method that will be used in this paper are literature study and a case study analysis of Indonesian filmmaker, Anggy Umbara, and Fajar Bustomi. Both of them are the filmmaker who managed to make their films become the top two films with the highest number of viewers in Indonesia. Social media that used to conduct this research is Instagram. The results shows that their Instagram post fulfill four important component of storytelling (perspective, narrative, interactivity and medium), thus they also experienced the phenomenon of self-storytelling in social media.

 Keywords: self-storytelling, social media, filmmaker, behavior