The Online Marketing Strategy of Remake Film in Indonesia;

Case Study Warkop DKI Reborn Part 1: JANGKRIK BOSS! and Satan Slaves

Abstract

A strategy in promoting a film is critically needed in order to be able to reach the targeted audience. Various strategies are needed to reach various segmented audience as well, because each segmented audience comes with various characters. The main concept in this research is to know the online marketing strategy of remade movies at Indonesia, which in this case study is of Warkop DKI Part 1: Jangkrik Boss! and Satan Slaves. Warkop DKI Reborn Part 1: Jangkrik Boss! and Satan Slaves are remade movies in Indonesia. The amount of viewers they generat-ed were so satisfying because it proved that the film industries' development in Indonesia is getting better. That was the effect of a new media that has eased the publicists to reach their targeted audience. That media is called social media that can spread two way information simultaneously in a really short time. This research used qualitative method with the data collected by researching through books and interviews. The interview needed eight sources in order to get the data about marketing strategy of Warkop DKI Part 1: Jangkrik Boss! and Satan Slaves. From the collected data, it was found that both movies used a different marketing strategy according to their own segment.

 Keywords: Online marketing strategy, Warkop DKI Reborn Part 1; Jangkrik Boss!,Satan Slaves