Designing a Campaign Regarding Preventing the Spread of HFMD Disease for Parents

Abstract

Hand, foot, and mouth disease (HFMD) is a contagious illness affecting children under 10, characterized by rashes on the palms, soles, and oral mucosa, causing discomfort and difficulty swallowing. The incidence of HFMD has increased in Indonesia from 2021 to 2024. While health authorities have shared information on prevention, these efforts have been ineffective due to low frequency and poor media visuals. Interview results indicate that parents' understanding of HFMD remains basic and general, highlighting the need for persuasive education to provide a comprehensive understanding of HFMD and its preventive steps. This health campaign aims to educate parents on preventing HFMD, structured using the AIDA (Attention, Interest, Desire, Action) model to capture attention, build interest, create desire, and prompt action. The PESO (Paid, Earned, Shared, Owned media) model will ensure broad media reach through various platforms. The HOE (Hierarchy of Effects) model will guide the campaign's process, from raising awareness to changing attitudes and driving behavior change. By integrating these models, the campaign seeks to empower parents to educate themselves and others on preventing the spread of HFMD, ultimately reducing its impact on children.