Creating a visual destination brand design for Kotagede’s cultural heritage

  • Elsa Kristina Universitas Multimedia Nusantara
  • Juhri Selamet Universitas Multimedia Nusantara
  • Adhreza Brahma Universitas Multimedia Nusantara
Keywords: cultural heritage area, destination branding, historical and cultural tourism, visual branding, visual design

Abstract

Kotagede is one of six cultural heritage areas in the Special Region of Yogyakarta, located 6 kms from the center of Yogyakarta city, and the centerpiece of Yogyakarta and Solo. In 2019, CNN International added Kotagede to a list of the 13 most beautiful towns in Asia. The uniqueness and historical and cultural heritage of areas in Kotagede’s make it a potential tourist destination. However, Kotagede does not have any visual identity that projects it as a unique tourist destination and historical witness of the Islamic Kingdom of Mataram. This study used Morgan, Pritchard and Pride’s methods to develop a destination brand and visual identity for Kotagede. By developing this visual identity design, the authors aim to push Kotagede’s image as a historical and cultural destination that may be popular among tourists such that it can have an impact on the tourism and economics sector of Kotagede.

Downloads

Download data is not yet available.
Published
2020-11-25
How to Cite
Kristina, E., Selamet, J., & Brahma, A. (2020). Creating a visual destination brand design for Kotagede’s cultural heritage. International Conference of Innovation in Media and Visual Design, 1(1), 20-35. https://doi.org/https://doi.org/10.31937/imdes.v1i1.1118